Who should be a director
A UK Ltd needs at least one natural-person director. Non-resident directors are permitted. Every director appears on the public register and takes on statutory duties. Choose people who are prepared to sit in that role.
Personal ownership or through an existing entity
Some European founders hold the UK Ltd personally; others through an existing SAS, GmbH, BV or holding entity. The right answer depends on tax residence, future investment plans and group governance. This is a decision to make with an appropriate independent tax professional; we coordinate the UK-side documentation.
Articles of association
The model articles are adequate for many businesses. Where founders anticipate investment, custom articles covering share transfers, drag/tag and pre-emption rights are worth considering — usually with independent legal input.